Why PPC Marketing For E-commerce Matters?

Ecommerce website, the only place to sell products and services online. Google, Amazon, Bing and more are names of search platforms that are known to advertise products and services to boost the transactions.
When it comes to paid search shopping campaigns, PPC experts are the right people to lean on. Based on the size of the business, its goals and various other important factors, they recommend ways to enhance the shopping campaigns.
Why Ecommerce Matters?

First things first, customers search for their needs on Google, Amazon, Bing, etc. To increase possibilities of them purchasing from you, you got to advertise on these crucial platforms. When the intention is more than selling the products and expanding the business, nothing else is as helpful as a shopping campaign. "There are lots of firms who offer eCommerce website design services to make PPC strategy more fruitful".

Professional Ecommerce Paid Search Marketing

Qualified visitors can be pulled towards your website through Pay Per Click, provided it is executed right. Though PPC platforms such as AdWords are all about self-service; time, tools and expertise are the major ingredients to lift paid search ROI, most of Ecommerce Business Pro In Marketing?

Joining hands passionate PPC professionals is a path to seek support with every aspect associated with shopping campaign, which includes:
ü  Ad Copy
ü  Ecommerce Tracking Installation
ü  Bid Adjustment and more

How To Make Your Ecommerce Business Pro In Marketing?

1. Campaign Structuring

Having the best campaign structure is the way to use the best of the advertising channel. Online retailers unable to structure their content often lag behind others. AdWords account must represent the website structure owned by your business, as this facilitates structuring the campaign. Here, what needs to be focused upon is not piling several projects in one campaign along with a number of ad groups. Each product must have its own separate campaign.

2. Shopping Campaigns

They give space to create product groups for the items to be placed bid on. Shopping campaigns also allow:
ü  Reporting the performance
ü  Easing management and bidding on products
ü  Discovering opportunities to increase traffic
Shopping campaign enhances the CTR and conversions along with higher ROI. Moving on the real-time benefits, below are listed the perks for you:
ü  Browse your own products in AdWords
ü  Promote your sales
ü  Retail-centric campaign management
ü  You can merchandise your products in the product groups

To better and monitor the ad performance in shopping campaigns, Google has its distinguishing property, Benchmarking. It helps to compare performance of products with the competitors.

3. Dynamic Marketing

With dynamic search, you can show purposeful ads without wasting money on out of stock products. Moreover, existing text is scanned and Google presents ads every time a query matches the text. When users look for something that is related to the website, Google crawls the website and generates a headline for the ad in accordance with the query. This is followed by displaying it.
To fetch more ad queries minus the total number of keywords, a simple snippet code should be used and placed in the ad title text box. The code, on its own, replace for the search query when it displays for a user.

Take a look at the below mentioned snipped code used for display ads keyword insertion:

4. Video Advertising For Brand Promotion 

As the future of content marketing, videos have already proved their worth. Almost every company is using videos for both business target as well as brand building. Take a look at the below given 8 points to see how video excels over usual web content:

ü  Brings new and useful search traffic
ü  Boosts sharing
ü  Builds online personalization
ü  Drives conversions through the Halo Effect
ü  Assets are easy to syndicate
ü  Enhances loyalty of customers
ü  Engages visitors

How To Market Online Store With PPC?

When you have an online store, amazing products and great website, the only thing needed is – few sales to begin. When emails and social media links fail to increase the traffic, PPC marketing is the support system that can do wonders. Using it right will help you earn potential traffic from high-intent buyers.
Here are some strategies to start in a way that PPC ads become not just effectual but profitable too.
1. Start Small
It has been observed that majority of the online stores undergo a hard time to taste success just because of one reason – attempting multiple things at a time. Talking about PPC, it takes time to build up.
Success comes when right products are selected, as these products must seem appealing to the target audience. If there’s transaction data from channels such as SEO and email, go for the best performing products. If you think that these will yield good through PPC, start working  through catalog.
2. Choose the Right Channel
Believe it or not, it is not possible for every product to perform the same way on all the PPC channels. Established products possess a stream of customers who are searching for the same online. On the other hand, unknown products requires awareness to convince people buy them.
You need to decide between gaining traffic that already exists and earning demand for your product. If you have new products which is definite to make buyers purchase them, opt for a visual medium such as Facebook page post ads.
3. Pick the right audience
Before launching the campaigns, assure a clear definition for the audience. Despite the greatness of your product, making it worth tremendous selling starts with showing it to the right buyers.
Choosing the right age group matters like anything. As per the surveys, most of the customers belong to age group of 22-44; hence, targeting people of this age bracket is a smart move. Next thing is, taking into account the right locations. If you ship to limited zip codes or on the west coast only, target those locations only.
Moving on to the traditional search ads, the strategy remains the same; however, in place of Facebook interests and likes, there are keywords.
4. Write Killer Ads
Besides you, no one knows the real worth of your products. Convey nothing but everything that shows how your product is different and useful for the audience.  Write wonderful ads and do incorporate the discounts, price points and strong call to action. If using Facebook ads, high quality images that are strong enough to put the products front and center are must to be used.
5. Actively Manage The Campaigns
Well managed PPC campaigns are known to adapt to changes almost everyday For this reason, optimize the CPC bids with changing conversion trends. Also, continue testing new variants of the ad copies. To optimize the CTRs, incorporate negative keywords and check your campaign’s performance each day. Follow a strategy that consists of launch, expand and optimize while bringing your catalog under PPC marketing. This will let you have a loyal customers who will come to you again & again for their favorite products.

Google AdWords For E-Commerce: Step-Wise Guide

Step 1: Prepare  Google AdWords Campaign

Try knowing what you want to achieve. Outline your goals and prepare a road-map of things you will require to conduct the campaign. 

i. Decide Call-to-Action

Take a minute and ask yourself what action you expect your customers to take upon clicking your ad. Is it placing an order or putting in their email address to join your email contact list. If there are many goals, note them. Ensure each ad group concentrates on a single goal only. Multiple ad groups are needed when there are multiple goals.

ii. Set Budget

Before you log in AdWords, have a practical number in your mind to stay at bay from bankrupting your budget. As AdWords works on daily budget basis, you have to find out your overall monthly ad spend budget followed by dividing it by 30.

iii. Create Landing Page

A dedicated page is a prerequisite towards driving traffic to a promotion or contest. It saves users from confusion in searching for what was promised by the ad. One more fair use of landing pages is highlighting coupons or sales.

Step 2: Research Your Customers

When the goals are clear and you are sure about the pages you want to grab traffic for, all you need to know is knowing who to target and how to create an impact on them using a powerful message.

i. Search The Keyword

You must be knowing about keyword research for the purpose of content marketing. No doubt the procedure is similar to an AdWords campaign with just a few additions. AdWords keywords have to:
·      Address buyer’s journey
·      Be grouped in relevant lists of 10-20 keywords for a particular topic
·      Be specific to your product

Let’s consider a scenario where you want to pull people towards your mobile accessories store. Now your goal is boosting the sales and there are several ways to do this. Every product fitting into the campaign must have its separate list of ads and keywords.

ii. Evolve Strong Message

To attract potential customers even before starting, writing down few chief messages is definitely important. Always plan different calls-to-action when trying then in your ads. Take a look at this ad fromAmazon. It has a key CTA – it charges four times faster.
According to a study conducted on approximately 600 highest-performing e-commerce ads, best performance was witnessed when the term ‘get’ was used in call-to-action.

Step 3: Set Up Google Ad-words Campaign

Step i. Choose A Goal

Create a new campaign once Google AdWords account has been set up.
Click the plus sign button from the campaigns tab to make a new one.
As the campaign type, choose the Search Network.
Now choose your goal whether it is leads, sales or traffic. No matter which among these three goals you go for, you can always control the way your campaign runs. Not to skip, AdWords will give you recommendations to increase conversions based on goal type you choose.

Step ii: Target Locations

Including or excluding people on the basis of province/state, country or city/region is your choice. If your aim is targeting audience of the United States or Canada or both, add them.
As far as excluding people living in a region or country is concerned, type on the box and click ‘Exclude.’
When you target the ads to certain areas, only users located in that region are able to see the ads. If you want to restrict users in certain parts from seeing your ads in any way, block the regions with the exclusion feature.

Step iii: Choose Bid Strategy

Bidding strategy depends on the original campaign goal. To increase the sales for your ecommerce website or store, go for ‘Maximize Conversion.’ AdWords shows the ads to those who have more possibilities of buying. This is done through historical data.
When the intention is pulling traffic, you aspire to maximize for the clicks. Doing so optimizes the campaign for the maximum number of clicks.
Manual CPC is the way to opt to gain more control of the campaign. With this, you can set a certain dollar amount bid for every keyword. To stay on the first page of the search results, manual CPC is the reliable path to follow.

Step iv: Write Ad Extensions

Before creating the ads, writing the ad extensions for campaign is the required step. There are multiple types such as callouts, sitelinks and product reviews.
As compared to the standard headline and text lines, they add extra depth to the ads.
It’s A Wrap
Google AdWords campaign is an easy way to bring success and lift the bottom line. Though success takes time, it is still a reliable marketing strategy every e-commerce business must follow.

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