Phone Call Tracking in Google Analytics



Use these instructions to create a call goal that reports all calls received by each tracking number in the company you’ve integrated with Google Analytics.
  1. Log into your Google Analytics account.
  2. Click ADMIN at the bottom of the left sidebar.

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  3. Choose the Account and Property where you'd like to create your goal.

  4. Click Goals under the View tab.

  5. Select + NEW GOAL at the top of the page.

  6. In the Goal setup step, select Custom, then click Continue.

  7. On the Goal description step, enter a Goal Name and select Event. Then click Continue.

  8. In the Goal details step, set Category Equals to Phone. The "Event value as the Goal Value" switch can be set to "Yes" or "No" without interfering with your reporting.

  9. Click Save to activate your goal.

Set a Goal for First-Time Callers

If you’d like to isolate multiple callers, you can create a regular expression goal for first-time callers in Google Analytics. This allows your first-time caller Event Labels to end in "Call-01"
  1. Log into your Google Analytics account.
  2. Click ADMIN at the bottom of the left sidebar.

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  3. Choose the Account and Property where you'd like to create the goal for first-time callers.

  4. Click Goals under the View tab.

  5. Click + NEW GOAL at the top of the page.

  6. In the Goal setup step, select Custom, then click Continue.

  7. On the Goal description step, enter a Goal Name and select Event. Then click Continue.

  8. In the Goal details step, set Category Equals to Phone and Label to Regular Expression to .*Call-01. The "Event value as the Goal Value" switch should be set to YES.

  9. Click Save to activate your goal.

Viewing Calls in Universal Analytics

Once your goal has received calls, you can view your call data within your Google Analytics account. It can take up to 24 hours once you integrate with Universal Analytics for your call goals to begin reporting.
  1. In the left menu, select Behavior. Then click Events, and choose Top Events.

  2. The resulting table should look like this:

  3. To see more information about calls, click Phone under the Event Category column. The reporting format varies based on whether the call was received via a source tracking number or a keyword tracking number with the following attributes:

    • Source Tracker: Incoming call via [tracking number] - [source name]
    • Keyword Tracker: Incoming call via Keyword Tracker
  4. In the Event Action column, click the call to view details on the caller.

    • From [caller number] [call quantity]

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