SEO Interviews Questions Answers – 2017-18
Question: Why is the Title so
important in SEO?
Ans:Title is the main part of any
website that’s used to index any website in SERP.
Question: What is the purpose
of keyword in SEO?
Ans:Keyword is a word or group of
words that makes a phrase that is being typed by the person in search box of
the search engine.
What are out bound Links(OBL)?
Ans: An outbound-link is a link from
your website to another website.
Question: What is Indexing?
Ans: Indexing is the process by which
Google or other search engine store our website info in their database.
Question: What is keyword
stemming?
Ans: The process of finding out the
root word from the search query is referred as keywords stemming.
Question: What do you mean by
Cloaking?
Ans: Cloaking is a deceptive way of
optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.
In this technique a different content will be searched by the search engine than currently searched by the users.
Cloaking is a technique which is
used in Black Hat SEO that enables to create two distinct pages where
the page content being presented to search engine spider is different from that
which is being presented to the user’s browser. These techniques do not come
under the guidelines of search engines.
Question: Name few Black Hat
SEO techniques?
Ans:
1.Link Farming
2.Hidden text, etc.
3.Gateway or Doorway pages
4.Cloaking
5.Keyword Stuffing
6.Cloaking
1.Link Farming
2.Hidden text, etc.
3.Gateway or Doorway pages
4.Cloaking
5.Keyword Stuffing
6.Cloaking
Question: What are Webmaster
tools?
Ans: Webmaster tool is a service
provided by Google from where you can get backlink information, crawl errors,
search queries, Indexing data, CTR, submit Sitemap etc.
Question: What is cross
linking?
Ans: In simple way cross linking
means referral links whenever we post content from other website for our users
and reader and in return place the referral link of the website is called cross
linking.
Question: Define blog, article & press release?
Question: Define blog, article & press release?
Blog
Answer: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
Answer: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
Article: The articles are concerned
with a specific topic or event and are highly oriented towards an opinion
instead of information. An article is supposed to be more oriented towards
showing up opinions, views and idea. Generally, it is written by a third party
or expert of any specific field.
Press Release:- Press Release is
related to a specific action or event which can be republished by distinct
medium of mass-media including other websites. It should be simple, short and
professional. It conveys a clear message or information.
Question : Meta Tags?
Ans:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
Question: Difference between
keyword & keyword phrase?
Answer: The keyword term is basically
concerned with a one-word term, on the other hand a keyword phrase considered
as employment of two or more words combination.
Question: Name the bots
(spider) of major search engine?
Answer: The name of bots/spider
of Google search engine isGoogleBot, Yahoo Slurp for Yahoo search
and BingBot for Bing search engine.
Question: What is Cache?
Answer: Cache is the process
performed by search engine crawler at a regular interval of time. It used to
scan and take snapshot of each page over world wide web as well as store as a
backup copy. Almost every search engine result page incorporates a cached link
for every site. However, clicking over cached link show you the last Google
cached version of that specific page rather than of current version. Also, you
can directly prefix “cache:http://www.webgranth.com” with the desired URL to view
its cached version.
Question: What is the best ALT
tag Length?
Ans: 15 Words
Question: What is the maximum
size of xml sitemap?
Ans: 10 MB (50,000) URL’s.
Question: What is the maximum
google search query length?
Ans: 32 Words.
Question: What do you know
about LSI?
Answer: LSI (Latent Semantic
Indexing) is the abbreviated form of Latent Semantic Indexing. It has been
emerged as a technique of fetching data via establishing a communication among
words as well as employing synonyms in the midst of retrieving the data from
the index.
Question: What do 301 and 302
mean in SEO?
Answer: A 301 is referred to as a
permanent redirect and is used when the URL of the website changes. The entire
link juice is passed onto the redirected page and so it is the most preferred
redirection.
A 302 redirection is a temporary
redirection and does not pass any link juice to the redirected page. This
redirection is never recommended from the perspective of SEO.
Question: What is Disavow link?
Answer: Sometimes your website’s
ranking is marred by the low-quality links that are not under your control. To
prevent the damage caused by these links, you can ask Google to not consider
these links while accessing your website for ranking. Apart from this, you
should also put all-out efforts to remove these unnatural links that point to
your website.
Question: What is the process
to disavow bad links?
Answer: Disavowing a link is a
2-step process. In the first step, you need to download the list of links that
point to your website and in the 2nd step, you have to upload a file that
contains the links that you wish to disavow. All the old disavowed files will
be lost as soon as you upload the new ones.
Question: What is Phantom
Update?
Answer: Phantom Update by Google
is the quality filter that has been integrated with the ranking algorithm of
Google. It targets the webpages with low quality and low rankings and does not
affect the entire domain. However, the pages that are impacted also indirectly
create adverse effects on the domain as a whole.
Question: What is meant by EMD
(Exact Match Domain) update?
Answer: Exact match domain is an
algorithm update that was launched by Google in the year 2012. The purpose of
this update is to prevent some websites from getting good rank just because
their domain names contain words that exactly match the searched term. Every
EMD update aims at filtering such websites and give good ranking to the
websites that have improved their content.
Question:
What is Pigeon update?
Answer: Pigeon update is a search
engine algorithm update by Google, rolled out on July 24, 2014 to improve the
ranking of the local listings. It is aimed to give preference to the local
searches making it useful for the local businesses or businesses targeting
customers based on locations. This update ensures that the search results are
based on the location of the user and the listing in the local directory.
Question: What is Hummingbird
update?
Answer: This update is called
Hummingbird update because it is meant to be fast and precise. It is a new
search algorithm that Google is using since September 2013. The purpose of this
update is to comprehend the meaning of the search query in entirety and push
those web-pages ahead that cater to the full meaning and returns best result.
Question: Explain Mobilegeddon
update
Answer: Mobilegeddon is the latest
search engine algorithm update that aims towards giving preference to
mobile-friendly websites and discards those which are not compatible with the
mobile phones and other devices like tablets and iPads. This update majorly
impacts mobile search result.
However, I opined here that this post
will be highly beneficial for who are stepping towards marshaling their career
as an SEO professional especially for those who are still fresh. Moreover, in
this post I have also listed some useful SEO interview question for experienced
professionals that will definitely help them to grab their dream job and offer
a great opportunity to add sparkles in their career.
Question: What do you know
about RSS?
Ans: RSS stands for Really
Simple Syndication is useful to frequently publish all updated works including
news headlines, blog entries etc. This RSS document also known as web feed,
feed or channel that incorporate summarized text including metadata i.e.
authorship and publishing dates etc.
However, RSS feeds make the publishers
flexible by syndicating the content automatically. There is a standardized file
format XML that lets the information to be published once which can be visible
to several distinct programs. Also, this make readers more ease to get updates
timely by allowing them to subscribe from their favorite sites.
Question:
On Home Page, I have 10 images, from which I want the Google Spider to crawl
only 5 and remaining 5 should be hidden from the Spider? What will I do?
Answer: I will make a separate folder
in the root file and put all those five 5 images which I don’t want the spider
to crawl and then add the folder in the Robots.txt
Question: What is the
difference between Indexing and Crawling?
Answer:
1) When the Search Engines come on
your website and read the data or find the data, this process is called
crawling.
2)Whenever Search Engines come on
your website, which ever page they crawl, they take a copy of that page with
them and save it on their server. This process done by the search engine is
called Indexing
Question: What is keyword
proximity?
Ans: Keyword Proximity is a
measurement criteria of the closeness of the keywords within the Page Title,
Meta Description and Body Text.
Question: What is keyword
prominence?
Ans: Keyword prominence is the
location of the keywords in the page title, meta description and body
text…..Read more about prominence at: http://www.seoglossary.com/article/64
Question: Difference between
exit rate and bounce rate?
Ans: Bounce rate is the percentage of
people who leaves a particular website just after visiting a single page on
this and exit rate refers to the percentage of people who leaves from a
particular page….read more here http://www.blindfiveyearold.com/bounce-rate-vs-exit-rate
Question: What was caffeine
update?
Ans:Caffeine update was rolled out by
Google in June 2010 and the main purpose of this update was to include more
fresh results in the search index, at least 50%..read more about caffeine
update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Question: What is 404?
Ans: It is a server error code which
is returned by the server what a particular webpage or the file is missing from
the webhost server.
Question: What is robots.txt?
Ans: Robots.txt is a text file used to give instructions to the search engine
crawlers about the caching and indexing of a webpage, domain, directory or a
file of a website.
Question: What is the
Difference Between Google Panda and Penguin Update?
Ans: Panda Update – This update is
designed to reduce rankings for low-quality sites—sites which are low-value add
for users, copy content from other websites or sites that are just not very
useful.
Penguin Update – This Update was
designed to remove/down the websites from index which were doing much more that
white hat optimization like creating too many low quality backlinks, use of
aggressive exact match anchor text, overuse of exact match domains, blog spam
and low quality article marketing, keyword stuffing etc…
Question: What is Pagination in
SEO?
Ans: Pagination is the practice of
dividing a piece of content into different pages while at the same time
allowing Google to better understand the important pages to be indexed. Read
the Google’s advice on using the pagination. Read More :- http://googlewebmastercentral.blogspot.in/2011/09/pagination-with-relnext-and-relprev.html
Question: What are rich
snippets?
Ans: Rich Snippets are the
combination of structured data displayed in Google search results for better
relevancy to the user and more data at a glance. Rich snippets are shown after
google identifies any microformats (http://microformats.org/) structured tags embedded in your
webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets
testing tool and named it the structured data testing tool http://www.google.com/webmasters/tools/richsnippets
Question: What are URL
parameters?
Ans: URL parameters are the
values/attributes passed in the URL of a webpage to fetch any data from the
database or to alter the order/structure of data displayed on the webpage, This
is an important thing to consider while doing SEO for websites which uses URL
parameters, especially e-commerce sites because these many times creates the
duplicacy of content, you can handle this duplicacy using the rel canonical
attribute and the Google webmaster tools, read more about configuring URL
parameters in Webmaster Tools. http://googlewebmastercentral.blogspot.in/2012/08/configuring-url-parameters-in-webmaster.html
Question: How to decrease the
bounce rate of a webpage?
Ans: Using strong Call to Action
within the text of the webpage (Known as contextual CTA), alongside with the
content, improving design of the page, adding links to the related content,
increase the speed of webpage loading, designing easy and user friendly
navigation and overall creating a responsive design.
Question: Why we use noodp in
meta robot tag?
Ans: To block the open directory
project description from displaying in the search results, applies only to
websites which are listed in ODP, i.e. dmoz.org.
Question: What is meta refresh
tag, should we use it?
Ans: Meta refresh tag on a webpage
send the user to another url after a specified period of time, typically in
seconds. It is not recommended, rather use server side 301 redirect.
Question: What are breadcrumb?
Ans: Breadcrumb is a website
navigation system that clearly states the structure of website to both the
users and the search engines, in case, making search engines clearly identify
the structure of website, the microformats tags for breadcrumbs should be
embedded in the HTML.
Question: Which is most
advisable SEO friendly URL (URL structure) to start a blog in a website
b) create blog.com and attache to website
Answer: c) http://www.example.com/blog
Question: If robots meta tag is
not included in a website page the effect is
a) The website page will not indexed
by search engine bots
b) The website page will not be
followed by search engine bots
c) The website page will be indexed
and followed by search engine bots
d) The website page will be not
followed and indexed in search results
Ans: c) The website page will be
indexed and followed by search engine bots
Reference : For every web pages the
default value for robots meta tag will be “index, follow” so website pages will
be crawled, cached and indexed by the website.
Question: Which HTPP status
code shows ok or success message about a website page
a) 200
b) 500
c) 404
d) 503
b) 500
c) 404
d) 503
Ans: a) 200
Reference: HTPP status code 200 says
ok or success message about a website page
Question: What is the keyword
density?
Ans: Keyword density is the percentage
density of a keyword or phrase available on a web-page compared to the total
number of words on the page. It is one of the important ranking factors for
search engines to display a web-page on the SERP. Providing junk keywords on a
page would decrease the ranking of a web-page.
Question:
Google Tag Manager Interview Questions 2016
1. How we can track video through
GTM, in which i want to check how much video is played like 20% 40% etc?
2. How we can track Facebook video from GTM?
3. What is the use of Folders in GTM?
4. What is approval queue in GTM?
5. what is environments in GTM?
6. How you will use import container?
7. How you will use Export container?
8. How you will fire a external tag through GTM?
9. If a tag firing 2 times what will be the reason for the same?
2. How we can track Facebook video from GTM?
3. What is the use of Folders in GTM?
4. What is approval queue in GTM?
5. what is environments in GTM?
6. How you will use import container?
7. How you will use Export container?
8. How you will fire a external tag through GTM?
9. If a tag firing 2 times what will be the reason for the same?
Question: What is the Dwell
Time on SEO?
Ans: Dwell time is a metric that
calculates user engagement, session duration, and SERP CTRs. It is a data point
that is not publicly available (or thoroughly understood), but is nonetheless a
factor that affects a site’s search engine results.
The Three Components of Dwell Time:
Dwell time, then, is a combination of two components, with one related component.
The Three Components of Dwell Time:
Dwell time, then, is a combination of two components, with one related component.
1.Session duration
2.Bounce rate
3.Click-through rate (CTR) on the search engine results page (SERP)
2.Bounce rate
3.Click-through rate (CTR) on the search engine results page (SERP)
Questions for Google Analytic
and Webmaster:
1.How i will check event implemented
on website collecting data in GA or not?
2.what is the difference between active users and real time users in GA?
3.How you will check schema implemented on website via WMT?
4.what is content grouping and how you will implement it?
5.How you will check who make a change in Google analytic?
6.I want to create a new channel to track trends of that channel, how is it possible?
7.What is Social setting in Google analytic?
8.I want to import offline data in Google analytic, how is it possible?
9.How you will track eCommerce in GA?
10.What is the different between filter and segment?
11.How many types of filter in Google analytics?
2.what is the difference between active users and real time users in GA?
3.How you will check schema implemented on website via WMT?
4.what is content grouping and how you will implement it?
5.How you will check who make a change in Google analytic?
6.I want to create a new channel to track trends of that channel, how is it possible?
7.What is Social setting in Google analytic?
8.I want to import offline data in Google analytic, how is it possible?
9.How you will track eCommerce in GA?
10.What is the different between filter and segment?
11.How many types of filter in Google analytics?
Question : what is the
difference between active users and real time users in GA?
Ans: The Active Users report lets you
see the following metrics:
1-Day Active Users
7-Day Active Users
14-Day Active Users
30-Day Active Users
7-Day Active Users
14-Day Active Users
30-Day Active Users
And real time users is that users
which egged in current time on your website.
Questions
for digital marketing
1. Can be track third party link in
our website through GTM?
2. How funnel is useful to make decision?
3. How many step we can used in funnel?
4. How you will know your website is in penalty?
5.What will you do if you are getting URL injunction security issue in security tab in search console?
6. How you will get support from Google in case of any data discrepancy?
7. I want to know the exact conversion through a define path, how you will do it?
8. I need traffic from Google local listing separately, how you will manage?
9. How Bing webmaster is useful to increase website performance?
10.Do you know any server tool to judge website up/down time?
2. How funnel is useful to make decision?
3. How many step we can used in funnel?
4. How you will know your website is in penalty?
5.What will you do if you are getting URL injunction security issue in security tab in search console?
6. How you will get support from Google in case of any data discrepancy?
7. I want to know the exact conversion through a define path, how you will do it?
8. I need traffic from Google local listing separately, how you will manage?
9. How Bing webmaster is useful to increase website performance?
10.Do you know any server tool to judge website up/down time?
Question: What is the
difference between “White Hat SEO” and “Black Hat SEO”
Ans.: Black Hat SEO refers to the use
of aggressive SEO strategies, techniques and tactics that focus only on search
engines and not a human audience, and usually does not obey Google webmaster
guidelines. For example, keyword stuffing, invisible text, doorway pages,
sneaky redirects etc are various examples of black hat SEO techniques. In
comparison to this when the SEO campaign is done with Google webmaster approved
guidelines that’s called white hat SEO. While in short run the Black hat has
big success it will attract penalties which can go up to blacklisting, dropping
the SERP and dropping the site from Google indexing etc.
Question: What is the
difference between Spiders, Robots and Crawlers?
Ans: A spider, also known as a robot
or a crawler, is a program that follows, or “crawls”, links throughout the
Internet, grabbing content from sites and adding it to search engine indexes.
Question: Difference between
exit rate and bounce rate?
Ans: Bounce rate is the percentage of
people who leaves a particular website just after visiting a single page on
this and exit rate refers to the percentage of people who leaves from a
particular page.
Question: What are doorway
pages?
Ans: These are pages that are
specially created to rank high on search engines using deceptive
techniques.Doorway pages do not provide useful content but instead redirect
users to the main page.
Question: What is the
difference between clicks and visits in Google Analytics?
Ans: Clicks indicates the number of
times any user clicks on an ad while visits indicates the number of unique
sessions each visits create.
Question: How to Check your
Website Speed? AND What is the best time to site load?
Ans: Use the Google tool or pingdom
to check the site speed. 5 to 6 sec is the best loading time.
Question: What is Anchor Text?
Ans: It is a clickable hyperlink also
known as link text. Example
This is Anchor Text
This is Anchor Text
Question: What is the title
pixel length?
Ans: 512 pixel
Q12- What is Sitemap?
Ans- Sitemap is a place where one can
find all internal links of a website or blog. Basically we submit xml sitemap
to Google webmaster tools, So that all links should be crawled by Search
Engines.
Questions
for New Seo?
1.What is the X-Robots tag?
2.What is Unicode/UTF-8 and why does that matter to Google?
3.What is an .htaccess file and how do you use it?
4.What is a rel canonical?
5.What is noindex, nofollow?
6.What is a hreflang tag?
2.What is Unicode/UTF-8 and why does that matter to Google?
3.What is an .htaccess file and how do you use it?
4.What is a rel canonical?
5.What is noindex, nofollow?
6.What is a hreflang tag?
Question 5: What are
noydir and noodp, differentiate both?
Answer: Noydir is use for Yahoo
directory to stop use their own meta title and descriptions instead of us. And
Noodp is use for Dmoz an open directory project to stop use their own meta
title and descriptions instead of us.
Question: What is the
limitation of title and description tag in google, yahoo, bing, ask.
Ans: Google title = 50-60 Char. &
Des. = 150 – 160.
Yahoo title = 60 – 72 Char. & Des. = 155 – 165.
Bing title = 65 Char. & Des. = 155.
Ask title = 70 Char. & Des. = 312
Yahoo title = 60 – 72 Char. & Des. = 155 – 165.
Bing title = 65 Char. & Des. = 155.
Ask title = 70 Char. & Des. = 312
New Analytics Question Answers
Benchmarking – Benchmarking allows
you to compare your data with aggregated industry data from other companies who
share their data. And find out how you are doing compared to your competition.
Cohort- A cohort is a group of users
who share a common characteristic that is identified in this report by an
Analytics dimension.
Custom Variables- Custom variables
are name-value pair tags that you can insert in your tracking code in order to
refine Google Analytics tracking. With custom variables, you can define
additional segments to apply to your visitors other than the ones already
provided by Analytics.
Using Custom Variables-
_setCustomVar(index, name, value, opt_scope)
This method accepts four parameters:
This method accepts four parameters:
Index —The slot for the custom
variable. Required. This is a number whose value can range from 1 – 5,
inclusive. A custom variable should be placed in one slot only and not be
re-used across different slots.
Name —The name for the custom
variable. Required. This is a string that identifies the custom variable and
appears in the top-level Custom Variables report of the Analytics reports.
Value —The value for the custom
variable. Required. This is a string that is paired with a name. You can pair a
number of values with a custom variable name. The value appears in the table
list of the UI for a selected variable name. Typically, you will have two or
more values for a given name. For example, you might define a custom variable
name gender and supply male and female as two possible values.
Opt_scope —The scope for the custom
variable. Optional. As described above, the scope defines the level of user
engagement with your site. It is a number whose possible values are 1
(visitor-level), 2 (session-level), or 3 (page-level). When left undefined, the
custom variable scope defaults to page-level interaction.
Question – What is the content
drill-down in Google Analytic?
Ans:- Content drill-down will be useful to websites that use a consistent sub folder structure in their URLs. This is a detailed view about the sub-folders can be seen by clicking the link.
Ans:- Content drill-down will be useful to websites that use a consistent sub folder structure in their URLs. This is a detailed view about the sub-folders can be seen by clicking the link.
Question – Where can I found
the Exit rate of our website?
Ans:- This data is showing in the Google Analytic Behavior tab. Follow:- Behavior->Site Content->Exit Pages
Ans:- This data is showing in the Google Analytic Behavior tab. Follow:- Behavior->Site Content->Exit Pages
Question – What is the
Annotation in Google Analytic?
Answer:- Create New Annotation”. Enter the date of the event and a small note about what happened. Choose if you’d like the note to be private or public.
Answer:- Create New Annotation”. Enter the date of the event and a small note about what happened. Choose if you’d like the note to be private or public.
Question: Why we create Custom
Channel Groupings in Google Analytic?
Ans:- Custom Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
Ans:- Custom Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
Question:- Why we create the
segment in Google Analytic?
Ans:- A segment is a subset of your Analytic data. In which you track your entire set of users. Bases on Technology, Demographic, Behavior, Traffic Source, Date of First session. And in Advance- Condition, Sequence
Ans:- A segment is a subset of your Analytic data. In which you track your entire set of users. Bases on Technology, Demographic, Behavior, Traffic Source, Date of First session. And in Advance- Condition, Sequence
For example: If you find that users
from a particular geographic region are no longer purchasing a line of products
in the same volume as they normally have, you can see whether a competing
business is offering the same types of products at lower prices.
Limits on segments:- Segments that
you create or import are subject to the following limits:
A user can have:
1000 segments that can be
applied/edited in any view, plus
100 segments that can be applied/edited only by that user in only View A, plus
100 segments that can be applied/edited only by that user in only View B
100 segments that can be applied/edited only by that user in only View A, plus
100 segments that can be applied/edited only by that user in only View B
A view can have:
100 segments per user that can be applied/edited
only by that user in that view
100 segments that can be applied/edited by any user in only that view
You cannot create or import additional segments once you reach these limits.
100 segments that can be applied/edited by any user in only that view
You cannot create or import additional segments once you reach these limits.
Question:- What is the maximum
size of XML sitemap?
Ans:- 10 MB and 50,000 URL’S
Ans:- 10 MB and 50,000 URL’S
Question:- What is the maximum size
of Robots.txt File?
Ans:- 500 KB.
Ans:- 500 KB.
Question:- What is the Multi
Channel Funnel?
Answer:- In which we track multiple channel traffic like email marketing, Search engine marketing, Search Engine Marketing and others.
Answer:- In which we track multiple channel traffic like email marketing, Search engine marketing, Search Engine Marketing and others.
Question:- What is the
Attribution modeling with example?
Answer:- A customer finds your site by clicking one of your AdWords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes a purchase.
Answer:- A customer finds your site by clicking one of your AdWords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes a purchase.
Question- What is a UTM
parameter?
Ans- UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
For this we use the Google URL Builder to generate the UTM Parameter URL with tag – https://ga-dev-tools.appspot.com/campaign-url-builder/
Ans- UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
For this we use the Google URL Builder to generate the UTM Parameter URL with tag – https://ga-dev-tools.appspot.com/campaign-url-builder/
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