SEO Interviews Questions Answers – 2017-18

Question: Why is the Title so important in SEO?
Ans:Title is the main part of any website that’s used to index any website in SERP.
Question: What is the purpose of keyword in SEO?
Ans:Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
What are out bound Links(OBL)?
Ans: An outbound-link is a link from your website to another website.
Question: What is Indexing?
Ans: Indexing is the process by which Google or other search engine store our website info in their database.
Question: What is keyword stemming?
Ans: The process of finding out the root word from the search query is referred as keywords stemming.
Question: What do you mean by Cloaking?
Ans: Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.
Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.
Question: Name few Black Hat SEO techniques?
1.Link Farming
2.Hidden text, etc.
3.Gateway or Doorway pages
5.Keyword Stuffing
Question: What are Webmaster tools?
Ans: Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.
Question: What is cross linking?
Ans: In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.
Question: Define blog, article & press release?
Answer: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
Article: The articles are concerned with a specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release:- Press Release is related to a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
Question : Meta Tags?
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
Question: Difference between keyword & keyword phrase?
Answer: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more words combination.
Question: Name the bots (spider) of major search engine?
Answer: The name of bots/spider of Google search engine isGoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.
Question: What is Cache?
Answer: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:” with the desired URL to view its cached version.
Question: What is the best ALT tag Length?
Ans: 15 Words
Question: What is the maximum size of xml sitemap?
Ans: 10 MB (50,000) URL’s.
Question: What is the maximum google search query length?
Ans: 32 Words.
Question: What do you know about LSI?
Answer: LSI (Latent Semantic Indexing) is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.
Question: What do 301 and 302 mean in SEO?
Answer: A 301 is referred to as a permanent redirect and is used when the URL of the website changes. The entire link juice is passed onto the redirected page and so it is the most preferred redirection.
A 302 redirection is a temporary redirection and does not pass any link juice to the redirected page. This redirection is never recommended from the perspective of SEO.
Question: What is Disavow link?
Answer: Sometimes your website’s ranking is marred by the low-quality links that are not under your control. To prevent the damage caused by these links, you can ask Google to not consider these links while accessing your website for ranking. Apart from this, you should also put all-out efforts to remove these unnatural links that point to your website.
Question: What is the process to disavow bad links?
Answer: Disavowing a link is a 2-step process. In the first step, you need to download the list of links that point to your website and in the 2nd step, you have to upload a file that contains the links that you wish to disavow. All the old disavowed files will be lost as soon as you upload the new ones.
Question: What is Phantom Update?
Answer: Phantom Update by Google is the quality filter that has been integrated with the ranking algorithm of Google. It targets the webpages with low quality and low rankings and does not affect the entire domain. However, the pages that are impacted also indirectly create adverse effects on the domain as a whole.
Question: What is meant by EMD (Exact Match Domain) update?
Answer: Exact match domain is an algorithm update that was launched by Google in the year 2012. The purpose of this update is to prevent some websites from getting good rank just because their domain names contain words that exactly match the searched term. Every EMD update aims at filtering such websites and give good ranking to the websites that have improved their content.
Question: What is Pigeon update?
Answer: Pigeon update is a search engine algorithm update by Google, rolled out on July 24, 2014 to improve the ranking of the local listings. It is aimed to give preference to the local searches making it useful for the local businesses or businesses targeting customers based on locations. This update ensures that the search results are based on the location of the user and the listing in the local directory.
Question: What is Hummingbird update?
Answer: This update is called Hummingbird update because it is meant to be fast and precise. It is a new search algorithm that Google is using since September 2013. The purpose of this update is to comprehend the meaning of the search query in entirety and push those web-pages ahead that cater to the full meaning and returns best result.
Question: Explain Mobilegeddon update
Answer: Mobilegeddon is the latest search engine algorithm update that aims towards giving preference to mobile-friendly websites and discards those which are not compatible with the mobile phones and other devices like tablets and iPads. This update majorly impacts mobile search result.
However, I opined here that this post will be highly beneficial for who are stepping towards marshaling their career as an SEO professional especially for those who are still fresh. Moreover, in this post I have also listed some useful SEO interview question for experienced professionals that will definitely help them to grab their dream job and offer a great opportunity to add sparkles in their career.
Question: What do you know about RSS?
Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.
Question: On Home Page, I have 10 images, from which I want the Google Spider to crawl only 5 and remaining 5 should be hidden from the Spider? What will I do?
Answer: I will make a separate folder in the root file and put all those five 5 images which I don’t want the spider to crawl and then add the folder in the Robots.txt
Question: What is the difference between Indexing and Crawling?
1) When the Search Engines come on your website and read the data or find the data, this process is called crawling.
2)Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing
Question: What is keyword proximity?
Ans: Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.
Question: What is keyword prominence?
Ans: Keyword prominence is the location of the keywords in the page title, meta description and body text…..Read more about prominence at:
Question: Difference between exit rate and bounce rate?
Ans: Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page….read more here
Question: What was caffeine update?
Ans:Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least more about caffeine update here
Question: What is 404?
Ans: It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
Question: What is robots.txt?
Ans: Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.
Question: What is the Difference Between Google Panda and Penguin Update?
Ans: Panda Update – This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update – This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc…
Question: What is Pagination in SEO?
Ans: Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google’s advice on using the pagination. Read More :-
Question: What are rich snippets?
Ans: Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after google identifies any microformats ( structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool
Question: What are URL parameters?
Ans: URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.
Question: How to decrease the bounce rate of a webpage?
Ans: Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.
Question: Why we use noodp in meta robot tag?
Ans: To block the open directory project description from displaying in the search results, applies only to websites which are listed in ODP, i.e.
Question: What is meta refresh tag, should we use it?
Ans: Meta refresh tag on a webpage send the user to another url after a specified period of time, typically in seconds. It is not recommended, rather use server side 301 redirect.
Question: What are breadcrumb?
Ans: Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the microformats tags for breadcrumbs should be embedded in the HTML.
Question: Which is most advisable SEO friendly URL (URL structure) to start a blog in a website
b) create and attache to website
Question: If robots meta tag is not included in a website page the effect is
a) The website page will not indexed by search engine bots
b) The website page will not be followed by search engine bots
c) The website page will be indexed and followed by search engine bots
d) The website page will be not followed and indexed in search results
Ans: c) The website page will be indexed and followed by search engine bots
Reference : For every web pages the default value for robots meta tag will be “index, follow” so website pages will be crawled, cached and indexed by the website.
Question: Which HTPP status code shows ok or success message about a website page
a) 200
b) 500
c) 404
d) 503
Ans: a) 200
Reference: HTPP status code 200 says ok or success message about a website page
Question: What is the keyword density?
Ans: Keyword density is the percentage density of a keyword or phrase available on a web-page compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a web-page on the SERP. Providing junk keywords on a page would decrease the ranking of a web-page.
Question: Google Tag Manager Interview Questions 2016
1. How we can track video through GTM, in which i want to check how much video is played like 20% 40% etc?
2. How we can track Facebook video from GTM?
3. What is the use of Folders in GTM?
4. What is approval queue in GTM?
5. what is environments in GTM?
6. How you will use import container?
7. How you will use Export container?
8. How you will fire a external tag through GTM?
9. If a tag firing 2 times what will be the reason for the same?
Question: What is the Dwell Time on SEO?
Ans: Dwell time is a metric that calculates user engagement, session duration, and SERP CTRs. It is a data point that is not publicly available (or thoroughly understood), but is nonetheless a factor that affects a site’s search engine results.
The Three Components of Dwell Time:
Dwell time, then, is a combination of two components, with one related component.
1.Session duration
2.Bounce rate
3.Click-through rate (CTR) on the search engine results page (SERP)
Questions for Google Analytic and Webmaster:
1.How i will check event implemented on website collecting data in GA or not?
2.what is the difference between active users and real time users in GA?
3.How you will check schema implemented on website via WMT?
4.what is content grouping and how you will implement it?
5.How you will check who make a change in Google analytic?
6.I want to create a new channel to track trends of that channel, how is it possible?
7.What is Social setting in Google analytic?
8.I want to import offline data in Google analytic, how is it possible?
9.How you will track eCommerce in GA?
10.What is the different between filter and segment?
11.How many types of filter in Google analytics?
Question : what is the difference between active users and real time users in GA?
Ans: The Active Users report lets you see the following metrics:
1-Day Active Users
7-Day Active Users
14-Day Active Users
30-Day Active Users
And real time users is that users which egged in current time on your website.
Questions for digital marketing
1. Can be track third party link in our website through GTM?
2. How funnel is useful to make decision?
3. How many step we can used in funnel?
4. How you will know your website is in penalty?
5.What will you do if you are getting URL injunction security issue in security tab in search console?
6. How you will get support from Google in case of any data discrepancy?
7. I want to know the exact conversion through a define path, how you will do it?
8. I need traffic from Google local listing separately, how you will manage?
9. How Bing webmaster is useful to increase website performance?
10.Do you know any server tool to judge website up/down time?
Question: What is the difference between “White Hat SEO” and “Black Hat SEO”
Ans.: Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey Google webmaster guidelines. For example, keyword stuffing, invisible text, doorway pages, sneaky redirects etc are various examples of black hat SEO techniques. In comparison to this when the SEO campaign is done with Google webmaster approved guidelines that’s called white hat SEO. While in short run the Black hat has big success it will attract penalties which can go up to blacklisting, dropping the SERP and dropping the site from Google indexing etc.
Question: What is the difference between Spiders, Robots and Crawlers?
Ans: A spider, also known as a robot or a crawler, is a program that follows, or “crawls”, links throughout the Internet, grabbing content from sites and adding it to search engine indexes.
Question: Difference between exit rate and bounce rate?
Ans: Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.
Question: What are doorway pages?
Ans: These are pages that are specially created to rank high on search engines using deceptive techniques.Doorway pages do not provide useful content but instead redirect users to the main page.
Question: What is the difference between clicks and visits in Google Analytics?
Ans: Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create.
Question: How to Check your Website Speed? AND What is the best time to site load?
Ans: Use the Google tool or pingdom to check the site speed. 5 to 6 sec is the best loading time.
Question: What is Anchor Text?
Ans: It is a clickable hyperlink also known as link text. Example
This is Anchor Text
Question: What is the title pixel length?
Ans: 512 pixel
Q12- What is Sitemap?
Ans- Sitemap is a place where one can find all internal links of a website or blog. Basically we submit xml sitemap to Google webmaster tools, So that all links should be crawled by Search Engines.
Questions for New Seo?
1.What is the X-Robots tag?
2.What is Unicode/UTF-8 and why does that matter to Google?
3.What is an .htaccess file and how do you use it?
4.What is a rel canonical?
5.What is noindex, nofollow?
6.What is a hreflang tag?
Question 5: What are noydir and noodp, differentiate both?
Answer: Noydir is use for Yahoo directory to stop use their own meta title and descriptions instead of us. And Noodp is use for Dmoz an open directory project to stop use their own meta title and descriptions instead of us.
Question: What is the limitation of title and description tag in google, yahoo, bing, ask.
Ans: Google title = 50-60 Char. & Des. = 150 – 160.
Yahoo title = 60 – 72 Char. & Des. = 155 – 165.
Bing title = 65 Char. & Des. = 155.
Ask title = 70 Char. & Des. = 312
New Analytics Question Answers
Benchmarking – Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. And find out how you are doing compared to your competition.
Cohort- A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension.
Custom Variables- Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics.
Using Custom Variables- _setCustomVar(index, name, value, opt_scope)
This method accepts four parameters:
Index —The slot for the custom variable. Required. This is a number whose value can range from 1 – 5, inclusive. A custom variable should be placed in one slot only and not be re-used across different slots.
Name —The name for the custom variable. Required. This is a string that identifies the custom variable and appears in the top-level Custom Variables report of the Analytics reports.
Value —The value for the custom variable. Required. This is a string that is paired with a name. You can pair a number of values with a custom variable name. The value appears in the table list of the UI for a selected variable name. Typically, you will have two or more values for a given name. For example, you might define a custom variable name gender and supply male and female as two possible values.
Opt_scope —The scope for the custom variable. Optional. As described above, the scope defines the level of user engagement with your site. It is a number whose possible values are 1 (visitor-level), 2 (session-level), or 3 (page-level). When left undefined, the custom variable scope defaults to page-level interaction.
Question – What is the content drill-down in Google Analytic?
Ans:- Content drill-down will be useful to websites that use a consistent sub folder structure in their URLs. This is a detailed view about the sub-folders can be seen by clicking the link.
Question – Where can I found the Exit rate of our website?
Ans:- This data is showing in the Google Analytic Behavior tab. Follow:- Behavior->Site Content->Exit Pages
Question – What is the Annotation in Google Analytic?
Answer:- Create New Annotation”. Enter the date of the event and a small note about what happened. Choose if you’d like the note to be private or public.
Question: Why we create Custom Channel Groupings in Google Analytic?
Ans:- Custom Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
Question:- Why we create the segment in Google Analytic?
Ans:- A segment is a subset of your Analytic data. In which you track your entire set of users. Bases on Technology, Demographic, Behavior, Traffic Source, Date of First session. And in Advance- Condition, Sequence
For example: If you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices.
Limits on segments:- Segments that you create or import are subject to the following limits:
A user can have:
1000 segments that can be applied/edited in any view, plus
100 segments that can be applied/edited only by that user in only View A, plus
100 segments that can be applied/edited only by that user in only View B
A view can have:
100 segments per user that can be applied/edited only by that user in that view
100 segments that can be applied/edited by any user in only that view
You cannot create or import additional segments once you reach these limits.
Question:- What is the maximum size of XML sitemap?
Ans:- 10 MB and 50,000 URL’S
Question:- What is the maximum size of Robots.txt File?
Ans:- 500 KB.
Question:- What is the Multi Channel Funnel?
Answer:- In which we track multiple channel traffic like email marketing, Search engine marketing, Search Engine Marketing and others.
Question:- What is the Attribution modeling with example?
Answer:- A customer finds your site by clicking one of your AdWords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes a purchase.
Question- What is a UTM parameter?
Ans- UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
For this we use the Google URL Builder to generate the UTM Parameter URL with tag –

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